bet365 Boosts New Customer Offers in Thriving New Jersey Market
Online betting giant bet365 has unveiled a range of enhanced offers for new customers to strengthen its position in the thriving New Jersey market.
According to the New Jersey Division of Gaming Enforcement (NJDGE), sportsbook revenue in December 2020 surged 125.6% year-on-year, with handle nearly reaching $1bn for the month. Online casino revenue also witnessed a rapid increase, more than doubling to $99.5m.
In response, bet365 has increased its opening account offers for sports and casino customers. Previously, new customers could receive a 100% bonus of up to $100 in bet credits. The new offer has been increased five-fold, providing a 100% bonus of up to $500 in bet credits for each vertical.
The company believes that these improved offers will make their brand more competitive and boost affiliates’ confidence in promoting bet365 in New Jersey. The role of affiliates in the company’s US success, particularly in the Garden State, has been acknowledged by bet365, as they provide valuable insights and significant traffic sources to support the brand’s growth. Read more about the booming NJ market and sports betting landscape here.
In addition to enhanced sportsbook offers, bet365 is also looking to expand its online casino presence in New Jersey, a market that more than doubled in revenue last year compared to 2019. The company remains the only NJ bookmaker with a full Playtech casino suite, offering popular and trusted casino options.
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